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Adam P. Smith is one of the country’s leading minds in lead generation. His broad mortgage origination experience and teaching others in similar industries on the subject led him to becoming an authority on lead generation, client retention, repeat and referral sales prospecting and zero cost marketing. This book is the result of all the tips he has used and taught on the subject, structured in a fun and quirky way, to help other salespeople understand what has brought Adam his success as a mortgage originator, a teacher and coach, and as an author. The tips in this book are the backbone of that success and reading them, and implementing them, will help bring you that success, too.